Brand Identity for Startups & Growing Teams
Your brand is the first impression before anyone sees the product. We design distinct, memorable identities — logo, colour, type, and system — built to hold up across every touchpoint.
Most brands don't fail because the logo is wrong. They fail because there's no system behind it. We build the foundation first, so your brand stays consistent as you grow.
Overview
Good branding starts before any logo gets drawn. We begin by understanding who you are, who you're speaking to, and what you need your brand to say before anyone reads a word of copy. We explore direction, test what resonates, and define a visual identity built on intent — not just aesthetics.
What You Get
Brand discovery & positioning session
Logo design (primary, secondary & icon marks)
Colour palette & typography system
Brand guidelines document
Business card & basic collateral templates
Kick-off alignment call before work begins
Source files handoff (Adobe Illustrator, SVG, PNG)
7-day post-delivery support window
How We Work
Discovery & Alignment
Before anything gets designed, we get aligned. A focused session to understand your audience, positioning, and what your brand needs to communicate. No assumptions, no guesswork.
Creative Directions
We explore 2–3 distinct visual directions — logo concepts, colour, and type — so we can pressure-test ideas early, before committing to one path.
Refinement
Once a direction is chosen, we refine it into a full system — primary and secondary logos, colour palette, typography, and usage rules that hold up across every application.
Guidelines & Delivery
A clean brand guidelines document, source files, and everything your team (or future designers) needs to apply the identity consistently, anywhere.
Who This is For
Founders and teams who need a brand identity that feels intentional, not generic — whether you're launching for the first time, outgrowing a DIY logo, or refreshing a brand that no longer fits where you're headed.
Related Work
Frequently Asked Questions
What's included in a brand identity?
Logo, colour palette, typography, brand guidelines and all source files.
How many concepts will I see?
How much does brand identity design cost?
How long does a brand identity take?
Can you design our product or website too?